Hello, I wanted to write a note about our Lorcana sealed pricing. When pricing anything we typically follow the market. This means that we take into consideration recent sales as well as the current asking price. While researching these numbers we’ve found that there’s a bit of a disconnect between the MSRP that Ravensburger has shared and the market price.

Lorcana MSRP (Manufacturer Suggest Retail Price)

Lorcana Booster Box - $143.76
Lorcana Booster Pack - $5.99 USD
Lorcana Gift Set - $29.99 USD
Lorcana Illumineer's Trove - $49.99 USD
Lorcana Starter Deck - $16.99 USD

Despite these suggested prices, the landscape is much different when looking at what the product is selling for on TCGPlayer. Here’s a snapshot. If you do some poking around you’ll see that there are sales that match these numbers:

Why is this happening?

The reason for this pricing gap is that there is a very high demand for Lorcana, and retailers are hearing that the first print run will not be sufficient (low-supply). Anytime there is high demand and low supply you'll see the price rise. Ravensburger has also gives some credence to these rumors, in reporting that production has increased.

Even though they have “increased production” it’s not clear if this means that they were able to order more for the initial run, or order a second wave. It's also not clear how much they increased it by. If their initial estimation was low, then they could also miss the mark with the new numbers. If the product is not available on release day, then there will be a period of pressure in the market and high prices until the second wave arrives.

It's also possible that they hit the right numbers and there's little to no allocations from the distributors. If that happens, then we could see MSRP prices sooner than later. 

With all this being said, our prices reflect the current state of the market and the context that we’re operating in. To those who preorder, we are committed to providing you with the product that you ordered at the price that you paid, no matter how the market changes. This is an exciting time for Lorcana, and I’m looking forward to cracking some packs and playing some games in the future.

You can preorder Lorcana here --> https://alchemistsrefuge.shop/collections/lorcana-preorders

Thank you all for your support!

Jonathan Medina
Owner of Alchemist’s Refuge